‘Viewability’: Pay for what you get!

With mobile advertising industry growing faster than expected, advertisers have been quick to demand solid viewability metrics. With more than half of served ads not getting viewed by users, capturing their attention and complete viewability has never been harder for advertisers. This causes advertisers to waste millions of dollars in […]

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New Video Ad Format: The Interactive Video

Video with light HTML5 rich media overlay The ad format which offers a more engaging experience from the standard video! This video unit incorporates interactive features that once clicked, may pause the video and allow the user to discover more about a product or service advertised. The advertiser can choose […]

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