With mobile advertising industry growing faster than expected, advertisers have been quick to demand solid viewability metrics. With more than half of served ads not getting viewed by users, capturing their attention and complete viewability has never been harder for advertisers. This causes advertisers to waste millions of dollars in […]
Read More →As the mobile advertising industry continues to grow and innovate at a fast pace, one of the newest mobile ad formats to emerge in the last couple of years is the playable or interactive ad. Designed and optimized for the mobile experience, Interactive Ads make users feel like they are playing […]
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When it comes to mobile in- app advertising in South East Asia Pacific, we are at an interesting point in time. Mobile usage across the region continues to grow at a rapid rate and shows no sign of slowing down. India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam have some […]
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Read More →Discover the infographic!
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Video with light HTML5 rich media overlay The ad format which offers a more engaging experience from the standard video! This video unit incorporates interactive features that once clicked, may pause the video and allow the user to discover more about a product or service advertised. The advertiser can choose […]
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