Asphalt 7: Heat

I consider myself a fan of numerous genres of games. I love shooters, I like sports, I like RPGs and I even like weird old turn-based strategy games set in WWII. But what I really love is racing games; from hard-core simulators that spin you out with even the slightest braking error to adrenaline-pumping arcade racers where crashing out other racers is half the fun. And the racing game I’m really loving as of late is Asphalt 7 Heat.

I know, I know, it’s my job to love Asphalt 7, right? Or at least to encourage others, namely those in the media, to love it too. But I’m talking to you as Tom the racing video game fan right now, not Tom the Product PR Manager from Gameloft. Asphalt 7 has sunk its claws into me something fierce, and I’m extremely excited for the game to be finally released, if only so I can finally race a bunch of friends on Gameloft Live!

It all started in the lead-up to this year’s E3. My main job at the show was to demo our line-up of games including The Amazing Spider-Man, Kingdoms & Lords, Cosmic Colony, and of course Asphalt 7: Heat for media who came by the booth (side note: doing PR is pretty rad sometimes). To prepare myself, I spent a lot of time with these games, getting to know the ins and outs. But I found myself going beyond that with the Asphalt 7 build, playing it more and more in my free time. I got hooked into the career mode, unlocking new cups and new cars, not to mention more upgrades and customization options. There was just something about the arcade gameplay that really appealed to me, and the revamped graphics were like tiny massages on my eyeballs. I kept playing after the show as well; I’m up to level 27 in career mode, and have 121 experience stars as of this writing. In fact, I can’t wait to finish writing this so I can play some more.

So what is it that I like so much about Asphalt 7 Heat? Here’s my top 5 reasons I keep going back:

5. Steady progression in career mode – There’s a really great pace to advancing my level in the game. I’m leveling up at a slower rate than I was at the beginning, but having unlocked 8 of the 13 cups in the time that I have feels like an accomplishment, but I’m also pleased that I still have a ways to go.

4. Drifting – I loooove drifting in Asphalt 7. You hit the brake, turn the car, steer the drift and hit the brake button to get out of it. Simple, satisfying, fun, and a key gameplay device for building up your adrenaline meter.

3. Adrenaline – Boosting is fun, but filling your meter all the way for an adrenaline boost is downright awesome.

2. Bluetooth Multiplayer – There are some great advances in Asphalt’s multiplayer capabilities with this game, especially the new Asphalt Tracker, which keeps you up to date with detailed info on how your Gameloft Live friends are advancing. But the quick head-to-head racing offered by Bluetooth mode is a great option for racing with a friend anytime, anywhere.

1. The Cars – It’s not just the preponderance of cars from hot manufacturers like Ferrari, Lamborghini, Aston Martin and many many more, it’s how amazing they look. I have to keep reminding myself that I’m playing a mobile game. The high poly-counts and advanced reflection effects are unlike anything I’ve seen on an iPad yet.

I’ll see you all on the track this Thursday!

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